YouTube is an incredibly powerful tool for small business owners who want to compete in a crowded online marketplace. It allows for search engine optimization that can outperform average articles and mild web pages. Put together well enough, and they can drive significant traffic to your website. Unfortunately, most small business owners don’t use the[...]
Make Marketing Happen
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How to Use Google Analytics for Your Small Business Website
So you’ve got a website. Good! (And if you don’t, start making calls to get one – NOW) Maybe your webmaster even told you about Google Analytics, but they’re going to send you monthly reports so you don’t have to worry your pretty little head about all that wild and crazy data. Or you’ve got[...]
How to Manage Your Marketing Team
Time management is constantly stressed by Charley and Mike on the Make Marketing Happen podcast, so the guys are digging into efficient practices for managing your marketing team this week. You’ll hear them discuss the motivational, productivity, and efficiency bonuses that go along with delegating tasks and having a well-organzied marketing team. Interns and employees[...]
Publishing a Newsletter for Your Small Business
Your newsletter deserves to be a top three priority in your small business marketing. However, before you start churing them out more often, you should know just how to utilize the space you are given in front of your audience. Newsletters, done well, have the potential to build you business through referrals and loyalty. It[...]
Maximizing Facebook Marketing for Small Businesses
Oh social media! It draws a lot of attention from marketers but often for the wrong reasons. And Facebook is the behemoth lording over the social landscape Well, Charley and Mike are devoting a whole episode to Facebook and how to best utilize for your small business. There are tips on maximizing your status update[...]
How to Take Advantage of Online Reviews
In the age of Google, figuring out how to solicit online reviews from your best customers/patients/clients is more important than ever. These reviews now have a great influence on your reputation and your seeding on Google results pages. Learn from Charley and Mike as they discuss why and the how of online reviews – why[...]
5 Fast and Effective Ways to Improve Your Marketing Today
Want to take some smaller steps to boost your marketing, and therefore your profits, today? Of course you do! That’s what Charley and Mike are talking about on this week’s Make Marketing Happen podcast. The guys get around to the following: Google+ page setup Phone scripts Creating a fantastic headline Asking a magical question from[...]
Content Based Marketing Strategy for Small Businesses
Building a content based marketing strategy for your small business can be incredibly important when you want to build a long-term success plan. Learn how to attract customers through quality content and how to multiply that content to reach the biggest audience possible as Charley and Mike discuss the content based marketing strategy that is[...]
Episode 39 – Creating the Best Marketing To-Do List
Sometimes the hardest thing for a marketer to figure out is where to go next, what to do next, how to spend the next dollar. It becomes an endless tug-of-war between doing the quick and easy idea (like setting up the Facebook page) versus achieving part of a long-term goal (like writing a book). Or,[...]
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