Sometimes the hardest thing for a marketer to figure out is where to go next, what to do next, how to spend the next dollar. It becomes an endless tug-of-war between doing the quick and easy idea (like setting up the Facebook page) versus achieving part of a long-term goal (like writing a book). Or,[...]
Make Marketing Happen
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Episode 35 – Writing Copy for Your Business
It’s the first official Make Marketing Happen podcast with Mike Knetemann as a full-time host opposite Charley Mann! Both guys wish Jimmy the best, but it’s time to move forward with more fantastic information. This week, the discussion turns to copywriting for your business. Writing skills are integral to marketing, so learning the best practices[...]
Episode 34 – Word of Mouth and Referral Marketing (And Jimmy’s last episode!)
First of all folks, get prepared to listen to the last Make marketing Happen episode with Jimmy Daly as a full-time host. He is moving on to a new opportunity which will unfortunately take him out the area. We are extremely excited, but never fear! The fantastic Mike Knetemann, guest host for the past two[...]
Episode 33 – Customer Engagement Policies Online and Offline
Jimmy Daly’s back and Mike Knetemann is joining as an official recurring guest! This week, those two plus Charley Mann are tackling the rigors of customer engagement and interaction. Why are the guys going over this issue from the small business perspective? Because little slip-ups can do a lot more damage to a small business[...]
Episode 32 – Spotting and Avoiding Internet Marketing BS
This week, Jimmy’s off road-tripping with his fiancee, so we’ve got Mike Knetemann (previously known as “Intern Mike” on episode 10 of the podcast) in the studio to help out with this week’s topic. Mike is now the Social Media Marketing Specialist at Foster Web Marketing – they knew right away this guy was more[...]
Episode 30 – Effective Print Advertising Advice, Tips, and Ideas
Wondering what to do with your print advertising budget? Well, hopefully you’re interested in following some advice from Charley and Jimmy, who go over what makes an efficient, engaging print advertising campaign for your business! The guys, having spent plenty of time discussing internet marketing, are ready to help you out with this whole other[...]
Episode 28 – Learning from Six Successful Business in 2011
Last week, the guys promised to cover three successful businesses from 2011. Well, they’re doubling down on that this week and giving you six companies that have found outrageous success over the past year (okay, so closer to 18 months, but you’ll forgive them for it, right?). Charley and Jimmy look into the success of[...]
Episode 27 – Social Search, Learning From Big Business Mistakes, and More!
There’s a lot to talk about this week as Charley and Jimmy dive into the world of Google’s new social search function and how it could change the way you view social media and operate as a business. In case you didn’t already know, Google has created a separate set of “personal” results for users[...]
Episode 26 – Wiping the Slate Clean for Your Business
Every year, hundreds of thousands of small business owners will turn over a new year without ever really turning anything over. Well, Charley and Jimmy want to forever change that trend and tell you why you should wipe the slate clean at the beginning of 2012. The guys go over changes to your marketing, including[...]
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