Last week, the guys promised to cover three successful businesses from 2011. Well, they’re doubling down on that this week and giving you six companies that have found outrageous success over the past year (okay, so closer to 18 months, but you’ll forgive them for it, right?). Charley and Jimmy look into the success of[...]
Make Marketing Happen
Your source for practical, modern advice in marketing
Website Building Tip: Create a Natural Flow for Consumer Engagement
There are still many websites out there that look like they haven’t been updated in the past decade and with the ever-increasing options for building out websites, there’s no excuse not to have updated the site within the past year. For some people, there’s no hope in just doing an update. It’s time for an[...]
Episode XV – Thank You Steve Jobs, Gathering and Implementing Customer Feedback, Plus Netflix and Facebook Updates
Anyone who has used a computer in its modern format owes a great deal of debt to Steve Jobs. Marketers around the world also looked up to Jobs for his straightforward, consistent marketing messages that combined the values of small business marketing messages with broad spectrum reach. Jimmy and Charley share their thoughts on the[...]
MMH Episode VI – Ticking Clock: Expert Time Management, GLM Conference Recap, Charley’s Hating on Hulu Plus, Plus Tips on Creating Consumer-Friendly Websites
In their ongoing quest to bring you expert business and marketing information, Charley and Jimmy are braving the halls of Chronus the Angsty to share their advice on time management and creating consumer-friendly websites. In the battle, they reveal what you missed by not being at the Great Legal Marketing Rescue Mission and why Charley refuses to bow down before the mighty overlord known as Hulu Plus.
MMH Episode IX: Jimmy’s Back With Marketing Lessons from His Vegas Vacation – Plus, How Company Culture Affects Your Marketing
What can Jimmy’s Vegas vacation teach us about internet marketing and effective visibility? Listen to this week’s Make Marketing Happen podcast to find out!
How, When and Where To Use Link Tagging
Link tagging is my new favorite marketing tool. I can now track and analyze website traffic like never before. And thanks to Google, it’s free and very easy. Here is exactly how to create a tagged link, track it and use the data to refine your marketing. How? When you run a Google Adwords campaign,[...]
MMH Podcast Episode VII – Axes to Grind: Jimmy’s Fired Up About the Postal Service, Google Has Purchased Motorola, Using 3-D Mailings and How to Use YouTube Annotations
There’s plenty to talk about on this week’s Make Marketing Happen podcast, so start listening right away to learn all about the flaws of the postal service, how to use 3-D mailings, the craziness of Google and more!
The Non-Marketers Guide To Thinking Like A Marketer
Mistake #1 that most small business owners make is not thinking like a marketer. You don’t need an MBA to get more business. In fact, that might just overcomplicate things. This is a simple 5 step guide for the non-marketing, left-brain world of business owners to use their existing knowledge and resources to increase their[...]
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