Let’s start with: Do you know the lifetime value of a customer/client/patient? It involves a number of factors to arrive at the correct value. You have to consider the cost of acquiring a customer, plus the potential for referrals, and direct purchases – in addition to much else.
Now, Charley and Mike want to help you bump up that number and bring in more profit to your business!
The guys discuss everything from membership programs, to raising prices, to building out a referral program. Of course, it all centers around the idea of building greater value for your customers – which can be done without breaking the bank! (Plus, there’s talk of “perceived value” which can be increased quickly without sinking cash into it.)
So, grab a pack of your favorite candies and sit back with another episode of the Make Marketing Happen podcast.
- Subscribe on iTunes! The podcast will be downloaded automatically to your iTunes account each week for easy listening. You can always come back to the site and click on the podcast icon in the right menu bar to subscribe as well.
- Direct download. Click the link and you’ve got the episode on your computer. Come back each week for the next episode. (If you’re having trouble downloading it, right-click on the link and select “Save File As” or other similar command.)
- Listen on the site. Just click play on the player below to listen to the podcast right here on the site.
