For some reason people think that to make money, they should lower their prices to attract more customers. All that they are doing is reducing margins that must then be made up by getting more of those customers. It’s a self-defeating game for small business owners – you won’t get the same scale of customers as Wal-Mart, which needs millions of buyers to supplement their low-cost formula.
Well, Charley and Mike have some price strategy advice to help you increase profits through altering (even raising) your prices.
This kind of information can help you figure out how to develop a scaled pricing system that encourages high profits through better margins.
So, grab yourself a few biscuits and some sweet tea to enjoy this week’s episode of the Make Marketing Happen podcast!
- Subscribe on iTunes! The podcast will be downloaded automatically to your iTunes account each week for easy listening. You can always come back to the site and click on the podcast icon in the right menu bar to subscribe as well.
- Direct download. Click the link and you’ve got the episode on your computer. Come back each week for the next episode. (If you’re having trouble downloading it, right-click on the link and select “Save File As” or other similar command.)
- Listen on the site. Just click play on the player below to listen to the podcast right here on the site
