It’s the first official Make Marketing Happen podcast with Mike Knetemann as a full-time host opposite Charley Mann! Both guys wish Jimmy the best, but it’s time to move forward with more fantastic information.
This week, the discussion turns to copywriting for your business. Writing skills are integral to marketing, so learning the best practices for writing copy for your business can make a big difference.
Of course, if you really hate writing, then you need to look what to look for when hiring a copywriter to help out your business or skills to for when hiring a new marketing employee. Whatever the case may be, you’ll need to execute on copywriting at some point in your career.
Charley and Mike lay down some of the key needs when creating copy for advertising, info pamphlets, and even books! Everything needs to drive people to action, which is one of the biggest flaws the guys rail against, in addition to the need for more copy in general – images aren’t enough to sell!
Plus, you’ll learn a new saying Charley invents involving French food and bland copywriting!
Grab a nice glass of chardonnay and some white cheeses to enjoy with this week’s Make Marketing Happen podcast!
- Subscribe on iTunes! The podcast will be downloaded automatically to your iTunes account each week for easy listening. You can always come back to the site and click on the podcast icon in the right menu bar to subscribe as well.
- Direct download. Click the link and you’ve got the episode on your computer. Come back each week for the next episode. (If you’re having trouble downloading it, right-click on the link and select “Save File As” or other similar command.)
- Listen on the site. Just click play on the player below to listen to the podcast right here on the site.
