First of all folks, get prepared to listen to the last Make marketing Happen episode with Jimmy Daly as a full-time host. He is moving on to a new opportunity which will unfortunately take him out the area. We are extremely excited, but never fear! The fantastic Mike Knetemann, guest host for the past two weeks (and this week as well) will be taking over as full-time co-host with Charley Mann.
For Jimmy’s last episode, the guys are talking about word-of-mouth and referral marketing. The two ideas separated by one factor: referral marketing is the “business” side of word-of-mouth (i.e. creating a referral program with rewards and the systems to make it happen).
The discussion trends toward having a great story for your business and Charley challenges Jimmy and Mike to figure out how to use word-of-mouth to create a referral program for an estate-planning attorney.
It’s a tough test, with many regulations governing the legal industry, but if the ideas can apply in the legal world, then they can apply to just about any small business!
So, grab something gluten-free in honor of Jimmy to enjoy this week’s episode of the Make Marketing Happen podcast!
- Subscribe on iTunes! The podcast will be downloaded automatically to your iTunes account each week for easy listening. You can always come back to the site and click on the podcast icon in the right menu bar to subscribe as well.
- Direct download. Click the link and you’ve got the episode on your computer. Come back each week for the next episode. (If you’re having trouble downloading it, right-click on the link and select “Save File As” or other similar command.)
- Listen on the site. Just click play on the player below to listen to the podcast right here on the site.
