First of all folks, get prepared to listen to the last Make marketing Happen episode with Jimmy Daly as a full-time host. He is moving on to a new opportunity which will unfortunately take him out the area. We are extremely excited, but never fear! The fantastic Mike Knetemann, guest host for the past two weeks (and this week as well) will be taking over as full-time co-host with Charley Mann.
For Jimmy’s last episode, the guys are talking about word-of-mouth and referral marketing. The two ideas separated by one factor: referral marketing is the “business” side of word-of-mouth (i.e. creating a referral program with rewards and the systems to make it happen).
The discussion trends toward having a great story for your business and Charley challenges Jimmy and Mike to figure out how to use word-of-mouth to create a referral program for an estate-planning attorney.
It’s a tough test, with many regulations governing the legal industry, but if the ideas can apply in the legal world, then they can apply to just about any small business!
So, grab something gluten-free in honor of Jimmy to enjoy this week’s episode of the Make Marketing Happen podcast!
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