Every year, hundreds of thousands of small business owners will turn over a new year without ever really turning anything over. Well, Charley and Jimmy want to forever change that trend and tell you why you should wipe the slate clean at the beginning of 2012.
The guys go over changes to your marketing, including learning how to be brutally honest with yourself about what is and is not effective. They talk a lot about profitability and return on investment, so it’s something that every business owner should enjoy!
Plus, there’s plenty of discussion on being a top-tier, tough-as-nails employer when it comes to dealing with less than satisfactory employees. How can you change attitudes? Change salary? Change who is working there?
It’s hard for business owners to really sit back and be necessarily ruthless, both with themselves and their business. So, sit back with your favorite comfort food and a notepad while you get prepared to make some tough choices in your business.
- Subscribe on iTunes! The podcast will be downloaded automatically to your iTunes account each week for easy listening. You can always come back to the site and click on the podcast icon in the right menu bar to subscribe as well.
- Direct download. Click the link and you’ve got the episode on your computer. Come back each week for the next episode. (If you’re having trouble downloading it, right-click on the link and select “Save File As” or other similar command.)
- Listen on the site. Just click play on the player below to listen to the podcast right here on the site.