Make Marketing Happen

One of the smartest investments you can make in yourself and your business is going to events where successful people share the tools and techniques that have made them successful. They are handing you a road map to success. Charley and Mike share their own conference experiences and talk about the Great Legal Marketing Summit[...]

You should be bucking the status quo in your marketing. You should be challenging people to view your business in a whole new light. You should be going against the grain and being the contrary voice in a crowded market. Do you want to stand out? Are you prepared to challenge the industry norms surrounding[...]

Sometimes the creative process just isn’t firing for us.  It is at those times that you most need ways to jumpstart your creativity for your marketing pieces. Charley and Mike are here to help by discussing what they do to keep the creative process going and how they come up with new marketing ideas. Check[...]

Yes, it is possible to write your first book for your business in just 10 days.  And it just requires a 3-step process to accomplish. Charley and Mike reveal this incredible information in this week’s Make Marketing Happen podcast! Check out this episode

Today, Charley and Mike are sharing some of their favorite inexpensive tools to help them with marketing. The guys are covering software and hardware to tune in to find what you could be using to help with your markeitng that won’t break the bank! Included are graphic design programs, team collaboration tools, and equipment to[...]

It’s spring cleaning time!  For Charley and Mike, that means it’s time to update the websites and take a magnifying glass to its performance.  There’s content to be updated and thrown away for the sake of speed and efficiency.  Some tough choices will have to be made, but that’s okay! Are you ready to do[...]

Looking for some things to read and learn from to grow your business?  Charley and Mike discuss the books and websites that help make them successful. Check out this episode

Google Hangouts is arguably the best part of Google+.  It has excellent functionality at your favorite price – free! Charley and Mike are talking about Google Hangouts, including why you should be using them today and how to set it up. Check out this episode

Apparently some small business owners that the right strategy to achieving profit is to lower their prices.  Recognize the immediate contradiction in that statement? Lowering price only puts you in a race to the bottom, which is a race you don’t want to win, because you need hugely high-volume sales to operate on slim margins.[...]

Knowing where your where your money is coming from is just as important as knowing where your money is going.  That’s why you need to implement excellent tracking practices for your marketing. Charley and Mike are going over tracking your marketing online, over the phone, and in print in this week’s Make Marketing Happen podcast.[...]