What makes a great leader in the small business community? There are a lot of excellent qualities to be found in the forward thinkers of both big businesses and small businesses. Charley and Jimmy are discussing what qualities make a strong business leader. Is it the ability to accept responsibility? Being able to rally the troops? An interest in people? There’s a whole lot more needed, as the guys share their top four qualities to be found in a good leader.
Of course, there’s a quote of the day and some football talk to kick things off. It wouldn’t be a Make Marketing Happen podcast without it (at least during the fall and winter – aka football season).
If you haven’t heard already, Research In Motion (RIM), the creator of the Blackberry device, has been struggling recently, namely with a major outage in the Blackberry network, preventing users from checking emails or using the message service for days. They’re about to try a strategy to win back consumers’ affection that Charley thinks is just plain crazy.
Plus, there’s a bunch of great information on how to write great headlines for your business – in advertising, sales letters and more!
This week’s podcast is best enjoyed with a helping of whole grain pasta, mixed with fresh spinach and peppers (we’re eating healthy this week) and a glass of chardonnay.
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