If you are anything like me, Jimmy or any of the other folks at Great Legal Marketing and Foster Web Marketing, you probably have a to-do list and scheduled events all across your calendar. There’s always plenty to do – and even more things that you want to add to that list as new ideas[...]
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Episode XVII – Public Relations: Occupy Wall Street (or Herbstreit) and Bank of America – Plus, A Quick Tip on Process Documentation
Are you ready for some PR fun? That’s the big discussion on this week’s Make Marketing Happen podcast with Charley and Jimmy. The guys are taking a look at two of the more controversial arenas when it comes to public relations: the Occupy Wall Street movement and Bank of America’s new debit card fees. There[...]
Occupy Wall Street Case Study: Harmonizing Your Marketing Messages for Cohesive Campaigns
The Occupy Wall Street movement has been riding a wave of public sentiment and outcry. It had been riding high, with the onsite support of thousands of protestors and the offsite support of millions. However, those many millions who don’t want to sleep on the street and wash themselves in restaurant bathrooms have begun to[...]
Episode XVI – The Qualities of a Business Leader, RIM Is Dying, and Writing Great Headlines for Your Business
What makes a great leader in the small business community? There are a lot of excellent qualities to be found in the forward thinkers of both big businesses and small businesses. Charley and Jimmy are discussing what qualities make a strong business leader. Is it the ability to accept responsibility? Being able to rally the[...]
Keep Your Marketing Files Organized
If I were to come into your office with one of your direct mailing pieces, or a print-out of an email with a special offer and asked you where the source pieces were, would you be able to locate them right away? Many marketers forget about promotions or the back-end of things because they fail[...]
Productivity Tip: Building Momentum Into the Weekend
Whenever Friday rolls around, it is easy to hit a slump as you get excited for the weekend. The reward for such behavior? Decreased productivity on Friday that rolls over into Monday. Fridays are too often reserved for finishing up projects and hammering out the final details of this and that. Instead, Friday should be[...]
Episode XV – Thank You Steve Jobs, Gathering and Implementing Customer Feedback, Plus Netflix and Facebook Updates
Anyone who has used a computer in its modern format owes a great deal of debt to Steve Jobs. Marketers around the world also looked up to Jobs for his straightforward, consistent marketing messages that combined the values of small business marketing messages with broad spectrum reach. Jimmy and Charley share their thoughts on the[...]
Episode XIV – All About Capturing and Using Data, Scripting Your Sales, and Cloud Computing in Your Business
At Make Marketing Happen, we can’t say enough good things about data. It is vital for effective marketing. Well-curated data can reduce overall marketing costs by pinpointing audiences, improve your website statistics and increase your overall profit. So, Charley and Jimmy are talking all about it on this week’s Make Marketing Happen podcast. They’ve got[...]
Corn Industry Case Study: Rebranding High Fructose Corn Syrup to “Corn Sugar”
The term “high fructose corn syrup” makes many Americans bristle when thinking about the damage it can do to your health. No nutritionist will tell you that high fructose corn syrup is part of a healthy breakfast. The media has repeatedly taken the sweetener to task for its impact on obesity, while the corn industry[...]
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