It’s practically a given now that Facebook will make some sort of interface/layout change every couple of months, at least. Recently, they unleashed their latest update and Facebook feeds everywhere were filled with status updates saying something to the effect of “These changes are awful. I hate you Facebook. Stop messing around and changing things!”
Many of these were worded in not-so-polite fashion.
Soon after, they announced the introduction of “Timelines” as the primary user page. Another change – that hadn’t even gone into practice yet – and people were griping.
However, let’s accept the fact that it won’t stop people from using Facebook – with the possible exception of a few hundred folks who finally decide that they are fed up with the changes and actually do something about it.
I’m over the whole “outrage” thing when it comes to changes to Facebook with one exception. How will it affect ad placement?
The Timeline seems to overwhelm the profile page of people, which means that ad placement along the sides of profiles could be a casualty of this change.
This could be especially disconcerting if Facebook succeeds in its intention to bring back the popularity of visiting the actual profiles of people, as opposed to strictly watching your news feed for information. (This was actually how Facebook used to operate when it was first created – something we have quickly forgotten.)
Additionally, taking time away from the news feed, while crowding it with updates from services like Netflix and Spotify, means that the ads already located in the news feeds will become less useful.
Unfortunately, the answers to these issues lie out of reach until the release actually happens, although you can go ahead and upgrade your profile to have the Timeline features, if you want.