With the behemoth technology manufacturer set to unveil its latest iteration of the beloved iPhone (and possibly a downgraded version of the iPhone 4), it is worth taking a look at how Apple sets up their products for big launches. They are very clever in the way they launch products and it shows with the[...]
These days, it is difficult to compete in the low prices war, so get out of that business and become the best provider of a good or service in a particular niche.
You will never stand out or be remembered by customers if you are playing the same game with the same rules as every other person in your market niche. Learn how to break out of your funk with some creative ideas to spice up your storefront.
Do I sound like a psychiatrist? It really, truly is okay to have fun with your marketing. If you are already having a good time, don’t worry, this is completely normal. Marketing is not like accounting, sales or HR. There aren’t rules that you have to follow or etiquette that you need to measure up[...]
As I digest my notes from SMX East (and there are LOTS of notes), there is one point that I keep coming back to: personalized search. What this means in a technical sense is that Google, Bing and other search engines are tailoring results to you based on quite a few signals: previous queries, other websites[...]