At Great Legal Marketing and Foster Web Marketing, we advocate for the extensive use of high-quality content to generate leads for your business and to create website traffic. Successful businesses try to add at least one piece of content for every business day, with no less than three new pieces per week.
As you can imagine, this type of upkeep can be difficult when it comes to thinking up new ideas for your content. After all, keeping things fresh keeps Google, Bing and Yahoo! happy. (Say the next part with a zombie/robot voice) And we must all appease the internet overlords.
Even business owners just starting out on a content-driven marketing strategy can have a hard time getting the first bit of momentum. Since we here at Make Marketing Happen understand the issue, here’s a helpful formula/strategy for putting together your first pieces of website content (video and/or articles).
- Frequently asked questions: These should be a no-brainer. What are customers always asking you and your staff? Write down the questions and answer them! It’s really simple and it gives you a future wealth of information to consult when you want to give standardized answers to customers. You should be able to knock out 25 to 50 questions by sitting down with your staff to figure out this list.
- Geo-specify: As you rotate through the content creation process, create articles that specifically mention a certain town/city in your region. Then cycle through all of the surrounding areas. You shouldn’t bunch this content too tightly together. Also, always remember to make the articles different in wording from the original piece or else you will be punished by search engines that see duplicate content. (If you have 25 FAQs to answer and 4 different cities in your region, you’ve got 100 pieces of content already!)
- Google Alerts: Set up Google Alerts to notify you when your area of expertise is mentioned in your locality (or through the nation). You can then create a piece of content that acts as a third-party news source or comments on the piece of news. Get involved in the news cycle and use other news feeds as well to supplement your knowledge.
- Original ideas: This should be the “duh” part. Keep a running list of thoughts you have relating to your business. I have a little journal in which I write notes on whatever I see that draws a reaction for me. It means that on days that I feel a little stuck, I just refer to my notebook. The inspiration comes from all areas, including television, books, the news, and good-ol’ random thoughts. (Often, these too can be geo-specified.)
- Make a video for everything: It pretty much speaks for itself. Creating a video for everything means double the SEO (search engine optimization) juice for each idea. If you were to make one video for each of 25 FAQs in 4 different cites, like above, you would have 200 pieces of SEO-rich content driving traffic to your site. You can also imbed the videos in the actual articles, which can give the articles a little boost as well.
Content creation doesn’t need to be difficult. It just requires diligence. You must be willing to do the work to reap the rewards. Of course, if you need help with the creation, you can always turn to services such as We Do Web Content. Just make sure that they are top-notch services aware of things like the Google Panda update. Otherwise, you may end up with a content farm that rapidly destroys your Google rankings through black-hat linking techniques and other nefarious practices.
Do you have a particular way to help you think up new content? Share it with us in the comments section below!
Image c/o Jeroen van Oostrom / FreeDigitalPhotos.net