How Facebook and Skype Just Made Your Marketing Easier

By | July 12, 2011

Two of most powerful marketing tools available right now just collided in a big way.  Social media juggernaut Facebook has launched a video chat feature powered by communication giant Skype.  This will undoubtedly keep Facebookers on the site longer (just what Google is afraid of) and raise the bar for the rest of the social media world.  You may not think this feature directly affects your marketing efforts.  Think again.  Video is revolutionizing the way people find and consume information on the internet.  YouTube continues to grow at an unprecedented rate.  And what is driving web video viewership?  Social media!  Hand in hand, they are changing the way people behave online so pay attention!

You already know you need to be using social media to market your law firm or small business but have you thought about using video?  You need to.  And here’s why:

Video isn’t rocket science, it’s just providing information to people who need it.  Your blog attracts visitors to your site and gets the phone ringing but video can do that 50x better!  You know your business better than anyone, so get on camera and start talking!

To learn more about how to use YouTube to get more business, get your free copy of the book I wrote with Tom Foster, The Small Business Guide to YouTube: How To Get Found By The World’s Most Aggressive Internet Users and Never Miss Another Lead.  You can also check our video webinar below or at VideoForSmartLawyers.com.