Two of most powerful marketing tools available right now just collided in a big way. Social media juggernaut Facebook has launched a video chat feature powered by communication giant Skype. This will undoubtedly keep Facebookers on the site longer (just what Google is afraid of) and raise the bar for the rest of the social media world. You may not think this feature directly affects your marketing efforts. Think again. Video is revolutionizing the way people find and consume information on the internet. YouTube continues to grow at an unprecedented rate. And what is driving web video viewership? Social media! Hand in hand, they are changing the way people behave online so pay attention!
You already know you need to be using social media to market your law firm or small business but have you thought about using video? You need to. And here’s why:
- Expectations are high. Every time a website incorporates video, more people come to expect that it will be present on other websites. This has never been more true than with Facebook. Despite the fact that they aren’t marketing with video in the same way you will, they are using it to improve the user experience just like you should. The expectations of more than 500 million people just increased dramatically.
- Competition is still scarce. Read this next sentence very carefully. “On the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.” (source: Forrester Research) The big dogs of the internet (Facebook and Google) are committed to video but small businesses haven’t caught on yet. If you can get your foot in the door now, you stand a very good chance at dominating search results and converting more visitors into paying customers.
- People LOVE Video. YouTube gets more than 2 billion hits per day. 36 hours of new video is uploaded every minute. 400 videos are tweeted every second. We could bore you with YouTube stats all day but you get the point. YouTube is NOT just for kids to watch the Double Rainbow Guy and Charlie Bit My Finger. Take Ben Glass for example. He uses video to market his firm, Ben Glass Law, and Great Legal Marketing.
To learn more about how to use YouTube to get more business, get your free copy of the book I wrote with Tom Foster, The Small Business Guide to YouTube: How To Get Found By The World’s Most Aggressive Internet Users and Never Miss Another Lead. You can also check our video webinar below or at VideoForSmartLawyers.com.