Like it or not, marketing is at the core of every small business. But you have employees to pay, bills to take care of and a business to run. Why spend your money, and more importantly your time, on something you aren’t trained to do and know little about? If that is your mindset, you are taking the wrong approach! Marketing is all about information and no one knows your business better than you. Here are a few ways you can use that information to kill two or three birds with one stone.
- It’s 2011. When someone needs a service, a consultant or a product they head for the internet. Search engines can direct them to all the information they need. By turning all the knowledge in your head about your business into written content, videos and podcasts you have the opportunity to be found by searchers and position yourself as an expert in your field. This is a model known as education marketing and practiced by successful marketing millionaires like Dan Kennedy and Bill Glazer. Provide information, build trust, establish yourself as a expert and eventually raise your rates.
- Good marketing is proactive. All that good information you are now pouring into blog posts and videos now is actually saving you time later. How often do you find yourself answering the same question over and over again? Answer it one time in front of camera and you won’t have people calling to ask whether or not they should speak to insurance adjuster, they’ll be calling to hire you. In addition to that, content that answers questions and is easily found on your website serves as more than just marketing. Sales, customer service, customer relationship management…they can all benefit by providing information that you already know and take for granted.
- It sounds simple, right? That’s because it is! Marketing principles aren’t complicated. Execution, however, can be. The nitty gritty of publishing articles, scripting videos and optimizing for search is a little tricky but it shouldn’t deter you from taking control of your business. Smart marketing is always money well spent.
Believe it or not, you are already a marketer. You just need to get your information in a place where potential clients can find it. These days, that place is your website, social media sites, YouTube, etc. So stop wasting your hard earned dollars on Yellow Pages ads and cheesy TV commercials and start educating your soon-to-be clients!
A blog is one of the best ways to get found on the web. If you are afraid of the word “blog” or just don’t get it, you need to get your free copy of Tom Foster’s book “5 Reasons Why You Should Have a Blog By Now”.
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